Cancelled Orders

Cancelled Orders#

Number of Orders

  • The number of cancelled orders per month generally fluctuates between 20 and 40 orders.

  • An unusually high number of cancelled orders was observed in February and August 2018.

  • 55% of cancelled orders have an average price. 28% have a high price.

  • 36% of cancelled orders have an average weight. 31% are light.

  • 51% of cancelled orders do not have installment payments.

  • 70% of cancelled orders were paid with a credit card. 16% were paid with boleto. 10% were paid with a voucher.

  • The share of vouchers in cancelled orders is significantly higher than in all orders.

  • The top 3 product categories in cancelled orders: Bed Bath Table, Health Beauty, Sports Leisure.

  • The top 3 generalized product categories in cancelled orders: Electronics, Furniture, and Home & Garden.

  • 42% of cancelled orders were in the state of São Paulo. 13% and 12% were in the states of Rio de Janeiro and Minas Gerais, respectively. Sales in other states were 6% or less.

Sum of Sales

  • The sum of cancelled orders per month generally fluctuates between 4k and 8k R$.

  • An unusual spike in the sum of cancelled orders was observed in July and August 2018.

Average Order Value

  • There were sharp spikes in the average order value of cancelled orders in April 2017 and July 2018.