Product market fit

• Explore ways to increase retention. This is the most critical issue currently as retention is too low. Formulate and conduct A/B tests to improve retention.

• Analyze reviews from non-returning customers to gather feedback and identify the root causes of low retention. This is the most accurate way to understand why customers don’t return.

• Improve positioning on external marketplaces like Amazon to ensure Olist appears in product cards. This could drive more external marketplace purchases.

• Develop promotions and discounts for repeat purchases to boost conversion rates for returning customers.

• Review the product assortment. The marketplace may lack desired products or suffer from quality issues.

• Study the customer experience on the website/app to identify potential pain points that may contribute to low retention and poor product/market fit.

• Find ways to increase the number of active buyers, as growth has stalled since 2018. Meanwhile, the number of sellers continues to grow, risking an imbalance.

• Reduce the time between first and second purchases, as currently ~50% of customers take more than 29 days to make a second purchase.