Customer loyalty Enhancement

Implement a loyalty program for One-Time buyers:

• Incentivize repeat purchases: discounts on second orders, loyalty points. 97% of buyers make only one purchase.

• Particularly target High-Spend customers—they have potential to become loyal.

• Offer discounts on previously purchased categories.

Personalized communications for Potential Core customers:

• This segment shows high metrics but hasn’t transitioned to core loyalty.

• Provide exclusive offers in categories they’ve purchased before.

• Offer early access to sales.

Premium service for Core customers:

• Priority delivery, dedicated managers, special installment terms.

Target critical segments:

• Critics have high order values but low loyalty due to delivery issues.

• Offer personalized apologies and compensation for delayed orders.

• Create a “Second Chance” program with special offers.

For Promoters:

• Introduce a referral program.

• Offer exclusive discounts on frequently purchased categories.