Analytics and Monitoring

Analytics and Monitoring#

Deep-dive analyses:

  • Investigate 2018 growth plateau:

    • Likely caused by declining retention + slowing new customer acquisition

  • Underperforming states:

    • Benchmark against top 5 states for best practices

  • Nov 2017-Mar 2018 delivery delays:

    • Root cause analysis may reveal systemic issues

Real-time dashboards tracking:

  • Revenue

  • MAU

  • First-month repeat purchase rate

  • Retention Rate

  • ARPPU

  • New customer acquisition share

  • Delivery times (geo-specific)

  • NPS

Order cancellation analysis:

  • Feb/Aug 2018 spikes require investigation:

    • Technical failures

    • Carrier issues

    • Payment processing problems