Marketing and Promotion#
Geo-targeted campaigns:
SĂŁo Paulo (42% share): Furniture-focused promotions
Rio de Janeiro (13%): Electronics with expedited delivery options
Minas Gerais (12%): Regional-specific deals
Tactics:
“City Days” with localized discounts
Micro-influencer partnerships
Peak hour optimization:
Evening focus (36% of orders occur 18-22h)
Implement “Happy Hour” flash sales
Increase ad spend during peak windows
Dormant customer reactivation:
Automated email sequences for:
Hibernating (22%)
Lost (4%) segments
Personalized win-back offers