Average Order Value and Basket Optimization

• Increase AOV (currently stagnant at 150-170 R$).

• Boost average products per order (currently 1.12-1.16).

• Address issues with high-value, multi-item orders (disproportionate 1-2 star ratings—critical segment).

• Raise AOV in São Paulo (key market with low AOV).

• Increase products per order (90% of orders contain one item).

  • Free shipping thresholds for multi-item orders.

• Weekend AOV growth: Since weekends show weak AOV lift vs. weekdays, develop strategies to capitalize on typical weekend spending spikes—a potential growth lever.